Imagine trying a case with clear liability and catastrophic damages, with each day of evidence going your way — and still walking away with a defense verdict.

That 2018 loss shaped Nevada trial lawyer Kimball Jones' voir dire philosophy and the verdict run that's followed: at least 12 seven-figure verdicts plus multiple eight- and nine-figure results since 2019.

Kimball joins hosts Harry Plotkin and Dan Kramer to unpack his approach — starting with the passions question to build rapport, signaling damages early in his mini opening, and addressing juror skepticism about trial lawyers head-on.

Tune in for what jurors are really telling you when they claim no passions, and the surprising habit Kimball considers more important than any technique.

Thank you to our episode sponsor, Focus Graphics

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