Episode 9 with Joe Fried

"Trial law is a game of psychology at some level," says Joe Fried, renowned as the "Godfather of Trucking Cases" who's litigated in 43 states.

Regardless of the venue, he focuses on universally shared values in jury selection.

“The magic of doing what we do is to build a case around the things that make us the same, not the things that make us different. That’s what jury selection is,” he explains to hosts Harry Plotkin and Dan Kramer.

One shared value: Keeping your oath.

“When that juror says, ‘I'm going to follow my oath even if I have to hold my nose.’ Are you throwing that guy off or not? I'm not.”

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